Blog Posts
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Tilt Angle or Direction of Solar Panels – What Matters More?
When designing rooftop solar PV systems, we often come across this question. Is the tilt angle important, or is the direction the panels face more crucial? In a ground-mounted system, you have the luxury of choosing both. But with rooftop installations, especially on tilted roofs, you don’t always get a choice. What should you optimize…
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The Swiss Watch Quartz Crisis & Lessons for the Solar Industry
What Can the Solar Industry Learn from the Swiss Watch Crisis? A lesson in market positioning, branding, and fighting back! In the 1970s, Switzerland suffered a major economic crisis. For nearly a century, Swiss watchmakers dominated the global market. But now, they faced an existential threat from Japanese manufacturers. In 1969, Seiko introduced the quartz…
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What Are Your Proxies for Solar PV System Quality?
The One Small Detail That Defines Quality In South India, we have a saying—“If you have to check if the rice is cooked, checking one grain is enough.” I’m sure most cultures have a variation of this process. Why am I talking about carbohydrates in a solar industry article? My goal is to identify the…
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5 things you should include in your solar proposal, to increase your sale closure rates
Delivering a great solar proposal to your customer isn’t just about making it look pretty. It’s about setting up a system that helps you close deals fast and build trust with your customer. A lot of proposals look like simple quotations with system size, the price and maybe the Bill of Materials given. This doesn’t…
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The best way to get referrals – when and how to approach your customers?
One of the best ways to get a premium is from customers who already know you deserve it. Referrals are one of the best ways to get new customers without heavy sales work and at a premium you fix. The customer is prepared to buy and already has a positive example from an existing client.…
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How do I get a premium as a Solar installer?
How do I get a premium as a Solar installer? Deserve it. As simple as that. The Late Charlie Munger, Warren Buffet’s partner once said that the best way to get a great partner is to be one. Like attracts like. This applies to most things in life. One of the biggest problems for solar…